COVID-19: Promoting positive gender roles in marketing and advertising

In an effort to address the impacts of COVID-19, companies are developing a number of socially beneficial communications for the public. It is essential that these communications avoid harmful stereotypes and seek to depict positive and progressive gender portrayals. This document provides considerations for corporate entities currently creating socially beneficial communications.

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Bibliographic information

Number of pages

8

Resource type(s)

Good practices Manuals and tools

Publishing entities

United Nations Children’s Fund (UNICEF) United Nations Entity for Gender Equality and the Empowerment of Women (UN Women)

UN Women office publishing

UN Women Headquarters Office

Tags

COVID-19 Communications and media Gender equality and inequality Gender equality and women’s empowerment Gender stereotypes Health Men and boys (masculinity) New media Traditional media